Explore Business Opportunities Abroad with this specialized Marketing Assistance Scheme

Fast changing global economic scenario has thrown up various opportunities and challenges for the MSMEs in India. While many businesses have gone beyond geographical borders and made their mark globally some are still looking to expand their businesses in the International markets. One major challenge that restricts these aspiring enterprises from taking their businesses global is the lack of funds. This is where the Marketing Assistance Scheme comes into picture.

Overview

The Marketing Assistance Scheme provides financial assistance to MSMEs firm that wish to explore their business opportunities in the International markets. Under the Scheme, marketing support is provided to Micro, Small & Medium Enterprises for enhanced competitiveness and marketability of their products.

Benefits

How does an MSME benefit from this scheme?

This scheme offers benefits based on the size of an MSME firm and the type of business conferences it participates in. Mentioned below are the benefits received at various events:

For Technology Exhibitions:

If an MSME is looking to organise technology exhibitions abroad, the benefits received will depend on the category the business belongs to:

 

Item reimbursed Micro enterprise Small enterprise Medium enterprise
Space rental charges 75% 60% 25%
Freight charges Maximum ₹ 25000 one way Maximum ₹25000 one way Maximum ₹25000 one way
Airfare 85% of economy return airfare for one 75% of economy return airfare for one 25% of economy return airfare for one
Marketing expenses 20% of total reimbursement 20% of total reimbursement 20% of total reimbursement
Total reimbursement Up to ₹2.4 lakh for Latin American countries, ₹2 lakh for others Up to ₹2.1 lakh for Latin American countries, ₹1.75 lakh for others Up to ₹1.25 lakh for Latin American countries, ₹1 lakh for others

 

  1. Women, SC/ST and candidates from the north-eastern states will be eligible for the below-listed special benefits:

 

Item reimbursed Micro enterprise Small enterprise Medium enterprise
Space rental charges 95% 85% 50%
Freight charges Maximum ₹37500 one way Maximum ₹37500 one way Maximum ₹37500 one way
Airfare 95% of economy return airfare for one 85% of economy return airfare for one 50% of economy return airfare for one
Marketing expenses 20% of total reimbursement 20% of total reimbursement 20% of total reimbursement
Total reimbursement Up to ₹2.7 lakh for Latin American countries, ₹2.25 lakh for others Up to ₹2.4 lakh for Latin American countries, ₹2 lakh for others Up to ₹1.6 lakh for Latin American countries, ₹1.25 lakh for others

 

 

For International Exhibitions and Trade Fairs:-

If an MSME is looking to participate in international exhibitions and trade fairs held abroad, the benefits received will depend on the category the business belongs to:

Item reimbursed Micro enterprise Small enterprise Medium enterprise
Space rental charges 75% 60% 25%
Freight charges Maximum ₹ 15000 per entrepreneur Maximum ₹ 15000 per entrepreneur Maximum ₹ 15000 per entrepreneur
Airfare 85% of economy return airfare for one 75% of economy return airfare for one 25% of economy return airfare for one
Marketing expenses 20% of total reimbursement 20% of total reimbursement 20% of total reimbursement
Total reimbursement Up to ₹1.75 lakh for Latin American countries, ₹ 1.5 lakh for others Up to ₹1.5 lakh for Latin American countries, ₹ 1.25 lakh for others Up to ₹ 1 lakh for Latin American countries, ₹ 0.75 lakh for others

 

  1. Women, SC/ST and candidates from the north-eastern states will be eligible for the below-listed special benefits:
Item reimbursed Micro enterprise Small enterprise Medium enterprise
Space rental charges 95% 85% 50%
Freight charges Maximum ₹ 20,000 for Latin American countries, ₹ 15,000 for others Maximum ₹ 20,000 for Latin American countries, ₹ 15,000 for others Maximum ₹ 20,000 for Latin American countries, ₹ 15,000 for others
Airfare 95% of economy return airfare for one 85% of economy return airfare for one 50% of economy return airfare for one
Marketing expenses 20% of total reimbursement 20% of total reimbursement 20% of total reimbursement
Total reimbursement Up to ₹ 2 lakh for Latin American countries, ₹ 1.75 lakh for others Up to ₹ 1.75 lakh for Latin American countries, ₹ 1.5 lakh for others Up to ₹ 1.25 lakh for Latin American countries, ₹ 1 lakh for others

 

Eligibility Criteria

What is the eligibility criteria for this scheme?

All NSIC registered MSMEs can apply for this scheme.

Application

How can an MSME apply for this scheme?

The applications/proposals for seeking assistance under the scheme has to be submitted directly to NSIC, with full details and justification.

For information on various domestic and international events, click here

Documents Required

Which documents are required to apply for this scheme?

To know the documents requirement under each marketing assistance scheme, click here

For registration and information on various domestic and international events, click here

For further details, click here

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